SaaS Go-to-Market
Built 42Signals' GTM engine from zero.
Owned category creation, positioning, messaging, and multi-channel campaigns — scaling a new B2B SaaS product from $0 to $12K MRR through a fully inbound pipeline.
Product Marketing Manager · SaaS & GTM
Marketing that's measurable, not just creative.
I'm Natasha Gomes — a product marketing and communications leader with 11 years building go-to-market strategy, brand, and demand for B2B and B2C. Most recently I built the GTM engine for 42Signals, a B2B SaaS product, from the ground up.
Experience
11 yrs
Across marketing and communications since 2015, spanning SaaS, aviation, and contracting.
SaaS Revenue
$0 to $12K MRR
Built 42Signals' inbound pipeline and revenue from scratch as the founding product marketer.
Organic Reach
17K to 93K
Grew social following organically across seven brands at ECC Group.
Selected Wins
Outcomes, not just responsibilities.
Brand & Events
Ran an aviation security event for 700+ delegates.
Led content, branding, partnerships, and end-to-end execution for one of the region's largest aviation security events at Emirates Group.
Social & PR
Grew organic reach from 17K to 93K.
Headed social and PR for seven companies at ECC Group, owning media presence, content strategy, and C-level communications.
Capabilities
A product marketer who works across strategy, story, and growth.
I connect positioning and brand to pipeline and revenue — across SaaS go-to-market, corporate and internal communications, content, and events.
Go-to-Market & Positioning
Category creation, positioning, messaging, and launch planning for B2B and B2C products.
Demand & Content
SEO, content marketing, email nurture, partnerships, and referral channels that build inbound pipeline.
Corporate & Internal Comms
Media relations, C-level communications, PR, internal magazines, and two-way employee channels.
Brand, Events & Team
Employer branding, large-scale events, creative direction, and leading internal and agency teams.
Experience Snapshot
Eleven years across SaaS, communications, and brand.
A concise view of recent roles. The full timeline lives on the Experience page.
2022 - Present
Product Marketing Manager, PromptCloud (42Signals)
B2B SaaS
Founding product marketer for 42Signals — category creation, full GTM strategy, SEO, content, and internal communications.
2020 - 2022
Associate Marketing & Communications Manager, Emirates Group
Aviation
Led internal and external communications, multi-channel marketing, and large-scale corporate events including a 700+ delegate aviation security summit.
2017 - 2020
Digital Marketing, Comms & PR Executive, ECC Group
Contracting
Headed social and PR for seven group companies, growing organic following from 17K to 93K and managing full media presence.
Contact
Let's talk product marketing, GTM, or communications.
Open to product marketing and communications roles, consulting, and collaborations. Based in Bengaluru, working with global teams.