The best marketing isn't just creative — it's measurable.

I've worked in marketing and communications since 2015. Most recently, I've led product marketing for 42Signals, a B2B SaaS product at PromptCloud, where I built the go-to-market strategy from the ground up — category creation, positioning, messaging, and multi-channel campaigns.

I bring in global enterprise and big-brand clients through a mix of content marketing, SEO, partnerships, and referral channels — scaling 42Signals from $0 to $12K MRR and lifting its domain authority from 18 to 28.

Before SaaS, I spent years in corporate communications at Emirates Group, managing media presence, C-level communications, and large-scale international events, plus marketing roles across healthcare, contracting, and sustainability.

Internal communications is something I'm equally passionate about. I've built org-wide programs, internal magazines, AMA sessions, and two-way channels that help companies build cultures people actually want to be part of.