Experience
A timeline of product marketing, communications, and growth roles across B2B SaaS, aviation, contracting, and consumer brands.
2023 - Present
Founding product marketer for 42Signals, a B2B SaaS product: category creation and full GTM strategy across branding, positioning, messaging, and multi-channel campaigns. Built an inbound pipeline from scratch ($0 to $12K MRR), grew domain authority from 18 to 28, brought in global enterprise clients, and ran internal communications including an internal magazine, AMAs, and a company blog.
2022 - 2023
Owned internal communication channels and content — blogs, whitepapers, case studies, newsletters, and reports — executed product marketing and GTM for a SaaS product, and ran email campaigns to nurture clients and attract new prospects.
2020 - 2022
Led internal and external communications for the organization and managed a team of four. Designed multi-channel marketing, hosted a 700+ delegate aviation security event, directed visual media and the in-house magazine, and ran employee engagement and CSR programs.
2017 - 2020
Sole social media and PR head for seven group companies across 20 channels — growing the following from 17K to 93K organically, managing the full media presence and C-level communications, building and running websites, and coordinating events for 1,300+ employees.
2016 - 2017
Ran social media strategy and execution, email marketing campaigns, and blog content to acquire and retain clients across all channels.
2015 - 2016
Designed an integrated online and offline marketing strategy and built a new customer base of 300 accounts through outreach to national corporations.