Projects

Selected work with the shape of a story.

A few campaigns and programs where positioning, content, and execution turned into measurable outcomes.

SaaS Go-to-Market

42Signals: category creation to first revenue.

As founding product marketer, I built the full GTM strategy — branding, positioning, messaging, and multi-channel campaigns — and a quality inbound lead pipeline, while lifting domain authority from 18 to 28 through SEO and content.

$0 to $12K MRR

Corporate Events

A 700+ delegate aviation security event.

At Emirates Group I planned and managed one of the region's largest aviation security events end to end — content, branding, external partnerships, and overall marketing for 700+ international delegates.

700+ delegates hosted

Social & PR

Organic social growth across seven brands.

As social and PR head at ECC Group, I ran 20 channels across seven companies, drove the full media presence and C-level communications, and grew the following organically.

17K to 93K followers